Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea

Keon Chul Park, Sangmin Lee. Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea. TIIS, 16(6):1935-1952, 2022. [doi]

Abstract

Abstract is missing.