Sung Hyuk Park, Minhyung Lee, Kitae Kim, Dongwook Shin. A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels. In 55th Hawaii International Conference on System Sciences, HICSS 2022, Virtual Event / Maui, Hawaii, USA, January 4-7, 2022. pages 1-8, ScholarSpace, 2022. [doi]
Abstract is missing.