The role of shopping goals on customer loyalty

Kyoung-won Park, Ju-Young Park. The role of shopping goals on customer loyalty. JoSSR, 1(2):191-210, 2009. [doi]

@article{ParkP09-4,
  title = {The role of shopping goals on customer loyalty},
  author = {Kyoung-won Park and Ju-Young Park},
  year = {2009},
  doi = {10.1007/s12927-009-0009-8},
  url = {http://dx.doi.org/10.1007/s12927-009-0009-8},
  researchr = {https://researchr.org/publication/ParkP09-4},
  cites = {0},
  citedby = {0},
  journal = {JoSSR},
  volume = {1},
  number = {2},
  pages = {191-210},
}