Yong Wan Park, Soomin Son, Beomsoo Kim. Is smartwatch perceived as a wristwatch or a wearable device?: the experimental study for examining the categorization and the perceived fit with manufacturer on consumer evaluations. In Toru Ishida, Norman M. Sadeh, Jae Kyu Lee, Federico Casalegno, Wooju Kim, Sohyeong Kim, Sung-Byung Yang, editors, Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016. ACM, 2016. [doi]
Abstract is missing.