Sungsik Park, Woochoel Shin, Jinhong Xie. The Fateful First Consumer Review. Marketing Science, 40(3):481-507, 2021. [doi]
@article{ParkSX21, title = {The Fateful First Consumer Review}, author = {Sungsik Park and Woochoel Shin and Jinhong Xie}, year = {2021}, doi = {10.1287/mksc.2020.1264}, url = {https://doi.org/10.1287/mksc.2020.1264}, researchr = {https://researchr.org/publication/ParkSX21}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {40}, number = {3}, pages = {481-507}, }