Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

Petri Parvinen, Markus Tandefelt, Essi Pöyry, Antti Lähtevänoja, Osmo Mattila. Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. In 55th Hawaii International Conference on System Sciences, HICSS 2022, Virtual Event / Maui, Hawaii, USA, January 4-7, 2022. pages 1-4, ScholarSpace, 2022. [doi]

Abstract

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