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Can SMS Marketing Enhance Mobile App Engagement?: Examining the Mediating Role of Attitude Toward SMS in Driving Digital Engagement in Telco Industry

Sugeeth Saranga Jasenthu Patabendige, Dhuveeshan Muthusamy, W. M. Tharushika Dulanjali Herath. Can SMS Marketing Enhance Mobile App Engagement?: Examining the Mediating Role of Attitude Toward SMS in Driving Digital Engagement in Telco Industry. IJESMA, 17(1):1-15, 2025. [doi]

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