Do retailers leverage consumer social media content for innovation? An exploratory study

Joanne F. Patroni, Frederik von Briel, Jan Recker. Do retailers leverage consumer social media content for innovation? An exploratory study. In Australasian Conference on Information Systems, ACIS 2016, Wollongong, NSW, Australia, 5-7 December 2016. pages 40, 2016. [doi]

Abstract

Abstract is missing.