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The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation

Paul A. Pavlou, Angelika Dimoka. The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation. Information Systems Research, 17(4):392-414, 2006. [doi]

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