Dmitry Pechyony, Rosie Jones, Xiaojing Li. A joint optimization of incrementality and revenue to satisfy both advertiser and publisher. In Leslie Carr, Alberto H. F. Laender, Bernadette Farias Lóscio, Irwin King, Marcus Fontoura, Denny Vrandecic, Lora Aroyo, José Palazzo M. de Oliveira, Fernanda Lima, Erik Wilde, editors, 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume. pages 123-124, International World Wide Web Conferences Steering Committee / ACM, 2013. [doi]
Abstract is missing.