Amy Pei, Dina Mayzlin. Influencing Social Media Influencers Through Affiliation. Marketing Science, 41(3):593-615, 2022. [doi]
@article{PeiM22,
title = {Influencing Social Media Influencers Through Affiliation},
author = {Amy Pei and Dina Mayzlin},
year = {2022},
doi = {10.1287/mksc.2021.1322},
url = {https://doi.org/10.1287/mksc.2021.1322},
researchr = {https://researchr.org/publication/PeiM22},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {41},
number = {3},
pages = {593-615},
}