Yanli Pei, Shaoning Wang, Shan Wang, Fang Wang. Why male streamers sell. A study on the attractiveness and emotional responses in live streaming. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 212, 2023. [doi]
Abstract is missing.