Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce

Yanli Pei, Min Zhang, Yuqi Zhang, Shan Wang. Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 10, Association for Information Systems, 2018. [doi]

Authors

Yanli Pei

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Min Zhang

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Yuqi Zhang

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Shan Wang

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