Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce

Yanli Pei, Min Zhang, Yuqi Zhang, Shan Wang. Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 10, Association for Information Systems, 2018. [doi]

@inproceedings{PeiZZW18,
  title = {Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce},
  author = {Yanli Pei and Min Zhang and Yuqi Zhang and Shan Wang},
  year = {2018},
  url = {https://aisel.aisnet.org/whiceb2018/10},
  researchr = {https://researchr.org/publication/PeiZZW18},
  cites = {0},
  citedby = {0},
  pages = {10},
  booktitle = {The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018},
  publisher = {Association for Information Systems},
}