The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study

Serhat Peker, Gonca Gokce Menekse Dalveren, Yavuz Inal. The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study. Future Internet, 13(1):18, 2021. [doi]

Abstract

Abstract is missing.