Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination

Jean-Éric Pelet, Saïd Aboubaker Ettis. Social Media Advertising Effectiveness: The Role of Perceived Originality, Liking, Credibility, Irritation, Intrusiveness, and Ad Destination. IJTHI, 18(1):1-20, 2022. [doi]

Abstract

Abstract is missing.