Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship

Jing Peng, Ashish Agarwal, Kartik Hosanagar, Raghuram Iyengar. Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

Abstract

Abstract is missing.