Jianping Peng, Wenbin Xiao, Le Peng, Jing Quan. An Explorative Study of the Effectiveness of Mobile Advertising. In The Thirteenth Wuhan International Conference on E-Business, WHICEB 2014, Wuhan, China, May 31 - June 1, 2014. pages 23, Association for Information Systems, 2014. [doi]
Abstract is missing.