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Increase the Effectiveness of Online Distracting Advertisement: Examining the Effects of Location-based Personalization with Eye Tracking Technology

Xixian Peng, Xuhong Ye, Tingting Weng, Hock-Hai Teo. Increase the Effectiveness of Online Distracting Advertisement: Examining the Effects of Location-based Personalization with Eye Tracking Technology. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 106, 2019. [doi]

Authors

Xixian Peng

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Xuhong Ye

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Tingting Weng

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Hock-Hai Teo

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