Xixian Peng, Xuhong Ye, Tingting Weng, Hock-Hai Teo. Increase the Effectiveness of Online Distracting Advertisement: Examining the Effects of Location-based Personalization with Eye Tracking Technology. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 106, 2019. [doi]
@inproceedings{PengYWT19,
title = {Increase the Effectiveness of Online Distracting Advertisement: Examining the Effects of Location-based Personalization with Eye Tracking Technology},
author = {Xixian Peng and Xuhong Ye and Tingting Weng and Hock-Hai Teo},
year = {2019},
url = {https://aisel.aisnet.org/pacis2019/106},
researchr = {https://researchr.org/publication/PengYWT19},
cites = {0},
citedby = {0},
pages = {106},
booktitle = {23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019},
editor = {Kwok Kee Wei and Wei Wayne Huang and Jae Kyu Lee and Dongming Xu and James J. Jiang and Hee-Woong Kim},
}