Adaptive Targeting in Online Advertisement: Models Based on Relative Influence of Factors

Andrey Pepelyshev, Yuri Staroselskiy, Anatoly A. Zhigljavsky, Roman Guchenko. Adaptive Targeting in Online Advertisement: Models Based on Relative Influence of Factors. In Panos M. Pardalos, Piero Conca, Giovanni Giuffrida, Giuseppe Nicosia, editors, Machine Learning, Optimization, and Big Data - Second International Workshop, MOD 2016, Volterra, Italy, August 26-29, 2016, Revised Selected Papers. Volume 10122 of Lecture Notes in Computer Science, pages 159-169, Springer, 2016. [doi]

Abstract

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