Effect of Traffic on Sales and Conversion Rates of Retail Stores

Olga Perdikaki, Saravanan Kesavan, Jayashankar M. Swaminathan. Effect of Traffic on Sales and Conversion Rates of Retail Stores. Manufacturing & Service Operations Management, 14(1):145-162, 2012. [doi]

Authors

Olga Perdikaki

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Saravanan Kesavan

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Jayashankar M. Swaminathan

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