Olga Perdikaki, Saravanan Kesavan, Jayashankar M. Swaminathan. Effect of Traffic on Sales and Conversion Rates of Retail Stores. Manufacturing & Service Operations Management, 14(1):145-162, 2012. [doi]
@article{PerdikakiKS12,
title = {Effect of Traffic on Sales and Conversion Rates of Retail Stores},
author = {Olga Perdikaki and Saravanan Kesavan and Jayashankar M. Swaminathan},
year = {2012},
doi = {10.1287/msom.1110.0356},
url = {http://dx.doi.org/10.1287/msom.1110.0356},
researchr = {https://researchr.org/publication/PerdikakiKS12},
cites = {0},
citedby = {0},
journal = {Manufacturing & Service Operations Management},
volume = {14},
number = {1},
pages = {145-162},
}