Robertino Pereira, Felisa M. Córdova, Hernán A. Díaz. Some experiences in Neuromarketing: moving from White papers to Scientific inquiries. In Yubin Liu, Yong Shi 0001, Yong Wang, Daji Ergu, Daniel Berg, James M. Tien, Jianping Li 0001, Yingjie Tian, editors, Proceedings of the 8th International Conference on Information Technology and Quantitative Management, ITQM 2020 & 2021, Developing Global Digital Economy after COVID-19, July 9-11, 2021, Chengdu, China. Volume 199 of Procedia Computer Science, pages 1409-1415, Elsevier, 2021. [doi]
@inproceedings{PereiraCD21-0,
title = {Some experiences in Neuromarketing: moving from White papers to Scientific inquiries},
author = {Robertino Pereira and Felisa M. Córdova and Hernán A. Díaz},
year = {2021},
doi = {10.1016/j.procs.2022.01.178},
url = {https://doi.org/10.1016/j.procs.2022.01.178},
researchr = {https://researchr.org/publication/PereiraCD21-0},
cites = {0},
citedby = {0},
pages = {1409-1415},
booktitle = {Proceedings of the 8th International Conference on Information Technology and Quantitative Management, ITQM 2020 & 2021, Developing Global Digital Economy after COVID-19, July 9-11, 2021, Chengdu, China},
editor = {Yubin Liu and Yong Shi 0001 and Yong Wang and Daji Ergu and Daniel Berg and James M. Tien and Jianping Li 0001 and Yingjie Tian},
volume = {199},
series = {Procedia Computer Science},
publisher = {Elsevier},
}