The Use of Marketing Decision Support Systems for New Product Design: A Review

J. Francisco Figueroa Pérez, Juan C. Leyva-Lopez, Luis C. Santillan, Edgar O. Pérez Contreras, Pedro J. Sánchez. The Use of Marketing Decision Support Systems for New Product Design: A Review. Int. J. Computational Intelligence Systems, 12(2):761-774, 2019. [doi]

Authors

J. Francisco Figueroa Pérez

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Juan C. Leyva-Lopez

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Luis C. Santillan

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Edgar O. Pérez Contreras

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Pedro J. Sánchez

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