The Use of Marketing Decision Support Systems for New Product Design: A Review

J. Francisco Figueroa Pérez, Juan C. Leyva-Lopez, Luis C. Santillan, Edgar O. Pérez Contreras, Pedro J. Sánchez. The Use of Marketing Decision Support Systems for New Product Design: A Review. Int. J. Computational Intelligence Systems, 12(2):761-774, 2019. [doi]

@article{PerezLSCS19,
  title = {The Use of Marketing Decision Support Systems for New Product Design: A Review},
  author = {J. Francisco Figueroa Pérez and Juan C. Leyva-Lopez and Luis C. Santillan and Edgar O. Pérez Contreras and Pedro J. Sánchez},
  year = {2019},
  doi = {10.2991/ijcis.d.190624.001},
  url = {https://doi.org/10.2991/ijcis.d.190624.001},
  researchr = {https://researchr.org/publication/PerezLSCS19},
  cites = {0},
  citedby = {0},
  journal = {Int. J. Computational Intelligence Systems},
  volume = {12},
  number = {2},
  pages = {761-774},
}