Purchase Intention in Augmented Reality vs. Web Shopping: A Multimodal Exploration

Antonio Perez, Avinash Singh, Vivian Pontes. Purchase Intention in Augmented Reality vs. Web Shopping: A Multimodal Exploration. In Zhanchuan Cai, Zhigeng Pan, Xubo Yang, Yanyan Liang 0001, Meili Wang, Zhu Lei, editors, Proceedings of the 2025 20th ACM SIGGRAPH International Conference on Virtual-Reality Continuum and its Applications in Industry, VRCAI 2025, Macau, SAR, China, December 13-14, 2025. ACM, 2025. [doi]

Abstract

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