The Effect of Sales Configurator Capabilities on the Value Perceived by the Customer Through the Customization Process

Elisa Perin, Alessio Trentin, Cipriano Forza. The Effect of Sales Configurator Capabilities on the Value Perceived by the Customer Through the Customization Process. In Michel Aldanondo, Andreas A. Falkner, editors, Proceedings of the 15th International Configuration Workshop, Vienna, Austria, August 29-30, 2013. Volume 1128 of CEUR Workshop Proceedings, pages 71-78, CEUR-WS.org, 2013. [doi]

Abstract

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