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On the Helpfulness of Product Reviews - An Analysis of Customer-to-Customer Trust on eShop-Platforms

Georg Peters, Vasily Andrianov. On the Helpfulness of Product Reviews - An Analysis of Customer-to-Customer Trust on eShop-Platforms. In José Cordeiro, Joaquim Filipe, editors, ICEIS 2009 - Proceedings of the 11th International Conference on Enterprise Information Systems, Volume SAIC, Milan, Italy, May 6-10, 2009. pages 41-46, 2009.

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