Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications

Teodora Petkova. Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications. In Jure Leskovec, Marko Grobelnik, Marc Najork, Jie Tang 0001, Leila Zia, editors, Companion of The Web Conference 2021, Virtual Event / Ljubljana, Slovenia, April 19-23, 2021. pages 717-718, ACM / IW3C2, 2021. [doi]

Abstract

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