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Click prediction in mobile display advertising based on HTML5 features

Rodoljub Petrovic, Lorand Dali, Dunja Mladenic. Click prediction in mobile display advertising based on HTML5 features. In Vesna Luzar-Stiffler, Iva Jarec, editors, Proceedings of the ITI 2013 35th International Conference on Information Technology Interfaces, Cavtat / Dubrovnik, Croatia, June 24-27, 2013. pages 303-308, IEEE, 2013. [doi]

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