Click prediction in mobile display advertising based on HTML5 features

Rodoljub Petrovic, Lorand Dali, Dunja Mladenic. Click prediction in mobile display advertising based on HTML5 features. In Vesna Luzar-Stiffler, Iva Jarec, editors, Proceedings of the ITI 2013 35th International Conference on Information Technology Interfaces, Cavtat / Dubrovnik, Croatia, June 24-27, 2013. pages 303-308, IEEE, 2013. [doi]

@inproceedings{PetrovicDM13,
  title = {Click prediction in mobile display advertising based on HTML5 features},
  author = {Rodoljub Petrovic and Lorand Dali and Dunja Mladenic},
  year = {2013},
  doi = {10.2498/iti.2013.0547},
  url = {http://dx.doi.org/10.2498/iti.2013.0547},
  researchr = {https://researchr.org/publication/PetrovicDM13},
  cites = {0},
  citedby = {0},
  pages = {303-308},
  booktitle = {Proceedings of the ITI 2013 35th International Conference on Information Technology Interfaces, Cavtat / Dubrovnik, Croatia, June 24-27, 2013},
  editor = {Vesna Luzar-Stiffler and Iva Jarec},
  publisher = {IEEE},
  isbn = {978-953-7138-30-1},
}