Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Christian Peukert, Jella Pfeiffer, Martin Meißner, Thies Pfeiffer, Christof Weinhardt. Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption. J. of Management Information Systems, 36(3):755-788, 2019. [doi]

Abstract

Abstract is missing.