Jella Pfeiffer, Thies Pfeiffer, Martin Meißner, Elisa Weiß. Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments. Information Systems Research, 31(3):675-691, 2020. [doi]
@article{PfeifferPMW20, title = {Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments}, author = {Jella Pfeiffer and Thies Pfeiffer and Martin Meißner and Elisa Weiß}, year = {2020}, doi = {10.1287/isre.2019.0907}, url = {https://doi.org/10.1287/isre.2019.0907}, researchr = {https://researchr.org/publication/PfeifferPMW20}, cites = {0}, citedby = {0}, journal = {Information Systems Research}, volume = {31}, number = {3}, pages = {675-691}, }