Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Jella Pfeiffer, Thies Pfeiffer, Martin Meißner, Elisa Weiß. Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments. Information Systems Research, 31(3):675-691, 2020. [doi]

@article{PfeifferPMW20,
  title = {Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments},
  author = {Jella Pfeiffer and Thies Pfeiffer and Martin Meißner and Elisa Weiß},
  year = {2020},
  doi = {10.1287/isre.2019.0907},
  url = {https://doi.org/10.1287/isre.2019.0907},
  researchr = {https://researchr.org/publication/PfeifferPMW20},
  cites = {0},
  citedby = {0},
  journal = {Information Systems Research},
  volume = {31},
  number = {3},
  pages = {675-691},
}