Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments - researchr publication

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Jella Pfeiffer, Thies Pfeiffer, Martin Meißner, Elisa Weiß. Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments. Information Systems Research, 31(3):675-691, 2020. [doi]

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