Click Me If You Can! - When Do Users Follow a Call to Action in an Online Message?

Thomas Pfeiffer, Heike Theuerling, Michaela Kauer. Click Me If You Can! - When Do Users Follow a Call to Action in an Online Message?. In Louis Marinos, Ioannis G. Askoxylakis, editors, Human Aspects of Information Security, Privacy, and Trust - First International Conference, HAS 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013. Proceedings. Volume 8030 of Lecture Notes in Computer Science, pages 155-166, Springer, 2013. [doi]

@inproceedings{PfeifferTK13,
  title = {Click Me If You Can! - When Do Users Follow a Call to Action in an Online Message?},
  author = {Thomas Pfeiffer and Heike Theuerling and Michaela Kauer},
  year = {2013},
  doi = {10.1007/978-3-642-39345-7_17},
  url = {http://dx.doi.org/10.1007/978-3-642-39345-7_17},
  researchr = {https://researchr.org/publication/PfeifferTK13},
  cites = {0},
  citedby = {0},
  pages = {155-166},
  booktitle = {Human Aspects of Information Security, Privacy, and Trust - First International Conference, HAS 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013. Proceedings},
  editor = {Louis Marinos and Ioannis G. Askoxylakis},
  volume = {8030},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-39344-0},
}