A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign - researchr publication authors

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Ulrich Pferschy, Joachim Schauer, Gerhild Maier. A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign. In Eric Pinson, Fernando Valente, Begoña Vitoriano, editors, Operations Research and Enterprise Systems - Third International Conference, ICORES 2014, Angers, France, March 6-8, 2014, Revised Selected Papers. Volume 509 of Communications in Computer and Information Science, pages 251-264, Springer, 2014. [doi]

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