Ulrich Pferschy, Joachim Schauer, Gerhild Maier. A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign. In Eric Pinson, Fernando Valente, Begoña Vitoriano, editors, Operations Research and Enterprise Systems - Third International Conference, ICORES 2014, Angers, France, March 6-8, 2014, Revised Selected Papers. Volume 509 of Communications in Computer and Information Science, pages 251-264, Springer, 2014. [doi]
@inproceedings{PferschySM14a,
title = {A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign},
author = {Ulrich Pferschy and Joachim Schauer and Gerhild Maier},
year = {2014},
doi = {10.1007/978-3-319-17509-6_17},
url = {https://doi.org/10.1007/978-3-319-17509-6_17},
researchr = {https://researchr.org/publication/PferschySM14a},
cites = {0},
citedby = {0},
pages = {251-264},
booktitle = {Operations Research and Enterprise Systems - Third International Conference, ICORES 2014, Angers, France, March 6-8, 2014, Revised Selected Papers},
editor = {Eric Pinson and Fernando Valente and Begoña Vitoriano},
volume = {509},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-3-319-17508-9},
}