Chee Wei Phang, Xueming Luo, Zheng Fang. Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day. J. of Management Information Systems, 36(2):513-545, 2019. [doi]
@article{PhangLF19,
title = {Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day},
author = {Chee Wei Phang and Xueming Luo and Zheng Fang},
year = {2019},
url = {http://www.jmis-web.org/articles/1434},
researchr = {https://researchr.org/publication/PhangLF19},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {36},
number = {2},
pages = {513-545},
}