Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day

Chee Wei Phang, Xueming Luo, Zheng Fang. Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day. J. of Management Information Systems, 36(2):513-545, 2019. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.