Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits

Sergio Picazo-Vela, Shih Yung Chou, Arlyn J. Melcher, John M. Pearson. Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits. Computers in Human Behavior, 26(4):685-696, 2010. [doi]

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