Rik Pieters, Michel Wedel, Jie Zhang. Optimal Feature Advertising Design Under Competitive Clutter. Management Science, 53(11):1815-1828, 2007. [doi]
@article{PietersWZ07,
title = {Optimal Feature Advertising Design Under Competitive Clutter},
author = {Rik Pieters and Michel Wedel and Jie Zhang},
year = {2007},
doi = {10.1287/mnsc.1070.0732},
url = {http://dx.doi.org/10.1287/mnsc.1070.0732},
tags = {design},
researchr = {https://researchr.org/publication/PietersWZ07},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {53},
number = {11},
pages = {1815-1828},
}