Michel Wedel - researchr alias

researchr

You are not signed in
Sign in
Sign up

Viewing Publication 1 - 20 from 20

2024

Predicting and optimizing marketing performance in dynamic marketsDaniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel. ors, 46(1):1-27, March 2024. [doi]

Predicting consumer choice from raw eye-movement data using the RETINA deep learning architectureMoshe Unger, Michel Wedel, Alexander Tuzhilin. datamine, 38(3):1069-1100, May 2024. [doi]

2018

Effects of model eye gaze direction on consumer visual processing: Evidence from China and AmericaQiuzhen Wang, Michel Wedel, Liqiang Huang, Xuan Liu. iam, 55(5):588-597, 2018. [doi]

2015

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and BlurredMichel Wedel, Rik Pieters. mktsci, 34(1):134-143, 2015. [doi]

2013

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking DataSavannah Wei Shi, Michel Wedel, Rik Pieters. mansci, 59(5):1009-1026, 2013. [doi]

2012

Ad Gist: Ad Communication in a Single Eye FixationRik Pieters, Michel Wedel. mktsci, 31(1):59-73, 2012. [doi]

2010

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by PulsingThales S. Teixeira, Michel Wedel, Rik Pieters. mktsci, 29(5):783-804, 2010. [doi]

2009

My Mobile Music: An Adaptive Personalization System for Digital Audio PlayersTuck Siong Chung, Roland T. Rust, Michel Wedel. mktsci, 28(1):52-68, 2009. [doi]

Up close and personalized: a marketing view of recommendation systemsMichel Wedel, Roland T. Rust, Tuck Siong Chung. recsys 2009: 3-4 [doi]

2008

Research Note - Competitive Brand SalienceRalf van der Lans, Rik Pieters, Michel Wedel. mktsci, 27(5):922-931, 2008. [doi]

2007

Optimal Feature Advertising Design Under Competitive ClutterRik Pieters, Michel Wedel, Jie Zhang. mansci, 53(11):1815-1828, 2007. [doi]

2004

An empirical comparison of EM, SEM and MCMC performance for problematic Gaussian mixture likelihoodsJosé G. Dias, Michel Wedel. sac, 14(4):323-332, 2004. [doi]

Identifying Innovators for the Cross-Selling of New ProductsWagner A. Kamakura, Bruce S. Kossar, Michel Wedel. mansci, 50(8):1120-1133, 2004. [doi]

2002

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and MemoryRik Pieters, Luk Warlop, Michel Wedel. mansci, 48(6):765-781, 2002. [doi]

2001

GLIMMIX: Software for Estimating Mixtures and Mixtures of Generalized Linear ModelsMichel Wedel. classification, 18(1):129-135, 2001. [doi]

Computing the Standards Errors of Mixture Model Parameters with EM when Classes are Well SeparatedMichel Wedel. cstat, 16(4):539-558, 2001. [doi]

GLIMMIX: Software for Estimating Mixtures and Mixtures of Generalized Linear ModelsMichel Wedel. classification, 18(1):129-135, 2001. [doi]

2000

Mixed Tree and Spacial Representations of Dissimilarity JudgmentsMichel Wedel, Tammo H. A. Bijmolt. classification, 17(2):243-271, 2000. [doi]

1998

A Bayesian approach to the spatial representation of market structure from consumer choice dataWayne S. DeSarbo, Youngchan Kim, Michel Wedel, Duncan K. H. Fong. eor, 111(2):285-305, 1998. [doi]

1990

Comparative analysis of the penetrative capacity of synopses and of full papers unrelated to the synopses published in the same broad-scope agricultural journalDirk G. van der Heij, Jan van der Burg, Ian R. C. Cressie, Michel Wedel. jis, 16(3):155-164, 1990. [doi]

Sign in or sign up to see more results.

runs on WebDSL