Wayne S. DeSarbo - researchr alias

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Viewing Publication 1 - 9 from 9

2022

Erratum to: The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class MethodologySunghoon Kim, Ashley Stadler Blank, Wayne S. DeSarbo, Jeroen K. Vermunt. classification, 39(2):240, 2022. [doi]

The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class MethodologySunghoon Kim, Ashley Stadler Blank, Wayne S. DeSarbo, Jeroen K. Vermunt. classification, 39(2):218-239, 2022. [doi]

2014

A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of PromotionsEelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo. mansci, 60(6):1489-1510, 2014. [doi]

2009

A three-way clusterwise multidimensional unfolding procedure for the spatial representation of context dependent preferencesWayne S. DeSarbo, A. Selin Atalay, Simon J. Blanchard. csda, 53(8):3217-3230, 2009. [doi]

2008

Strategic Capabilities and Radical Innovation: An Empirical Study in Three CountriesC. Anthony Di Benedetto, Wayne S. DeSarbo, Michael Song. tem, 55(3):420-433, 2008. [doi]

2006

Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation MethodologyWayne S. DeSarbo, C. Anthony Di Benedetto, Kamel Jedidi, Michael Song. mansci, 52(6):909-924, 2006. [doi]

2005

An Efficient Branch and Bound Procedure for Restricted Principal Components AnalysisWayne S. DeSarbo, Robert E. Hausman. In Daniel Baier, Reinhold Decker, Lars Schmidt-Thieme, editors, Data Analysis and Decision Support. Studies in Classification, Data Analysis, and Knowledge Organization, pages 11-20, Springer, 2005. [doi]

1998

A Bayesian approach to the spatial representation of market structure from consumer choice dataWayne S. DeSarbo, Youngchan Kim, Michel Wedel, Duncan K. H. Fong. eor, 111(2):285-305, 1998. [doi]

1993

Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literatureWayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 193-257, North-Holland, 1993. [doi]

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