Ajay K. Manrai - researchr alias

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Viewing Publication 1 - 4 from 4

1998

Feature-based elimination: Model and empirical comparisonRick L. Andrews, Ajay K. Manrai. eor, 111(2):248-267, 1998. [doi]

Modeling and measurement methodology in consumer perceptions, preference, consideration, and choice behaviorAjay K. Manrai. eor, 111(2):189-192, 1998. [doi]

Two-stage discrete choice models for scanner panel data: An assessment of process and assumptionsAjay K. Manrai, Rick L. Andrews. eor, 111(2):193-215, 1998. [doi]

1993

Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literatureWayne S. DeSarbo, Ajay K. Manrai, Lalita A. Manrai. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 193-257, North-Holland, 1993. [doi]

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