Michel Wedel, Roland T. Rust, Tuck Siong Chung. Up close and personalized: a marketing view of recommendation systems. In Lawrence D. Bergman, Alexander Tuzhilin, Robin D. Burke, Alexander Felfernig, Lars Schmidt-Thieme, editors, Proceedings of the 2009 ACM Conference on Recommender Systems, RecSys 2009, New York, NY, USA, October 23-25, 2009. pages 3-4, ACM, 2009. [doi]
Abstract is missing.