Michel Wedel, Roland T. Rust, Tuck Siong Chung. Up close and personalized: a marketing view of recommendation systems. In Lawrence D. Bergman, Alexander Tuzhilin, Robin D. Burke, Alexander Felfernig, Lars Schmidt-Thieme, editors, Proceedings of the 2009 ACM Conference on Recommender Systems, RecSys 2009, New York, NY, USA, October 23-25, 2009. pages 3-4, ACM, 2009. [doi]
@inproceedings{WedelRC09,
title = {Up close and personalized: a marketing view of recommendation systems},
author = {Michel Wedel and Roland T. Rust and Tuck Siong Chung},
year = {2009},
doi = {10.1145/1639714.1639716},
url = {http://doi.acm.org/10.1145/1639714.1639716},
researchr = {https://researchr.org/publication/WedelRC09},
cites = {0},
citedby = {0},
pages = {3-4},
booktitle = {Proceedings of the 2009 ACM Conference on Recommender Systems, RecSys 2009, New York, NY, USA, October 23-25, 2009},
editor = {Lawrence D. Bergman and Alexander Tuzhilin and Robin D. Burke and Alexander Felfernig and Lars Schmidt-Thieme},
publisher = {ACM},
isbn = {978-1-60558-435-5},
}