A Framework for Strategic Positioning of IT-Products

Wolfram Pietsch. A Framework for Strategic Positioning of IT-Products. In Georg Herzwurm, Tiziana Margaria, editors, Software Business. From Physical Products to Software Services and Solutions - 4th International Conference, ICSOB 2013, Potsdam, Germany, June 11-14, 2013. Proceedings. Volume 150 of Lecture Notes in Business Information Processing, pages 102-116, Springer, 2013. [doi]

Abstract

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