Frank Thomas Piller, Petra Schubert, Michael Koch, Kathrin Möslein. Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities. J. Computer-Mediated Communication, 10(4), 2005. [doi]
@article{PillerSKM05,
title = {Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities},
author = {Frank Thomas Piller and Petra Schubert and Michael Koch and Kathrin Möslein},
year = {2005},
doi = {10.1111/j.1083-6101.2005.tb00271.x},
url = {http://dx.doi.org/10.1111/j.1083-6101.2005.tb00271.x},
tags = {design},
researchr = {https://researchr.org/publication/PillerSKM05},
cites = {0},
citedby = {0},
journal = {J. Computer-Mediated Communication},
volume = {10},
number = {4},
}