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Mixing Scores from Artificial Neural Network and Social Network Analysis to Improve the Customer Loyalty

Carlos André Reis Pinheiro, Markus Helfert. Mixing Scores from Artificial Neural Network and Social Network Analysis to Improve the Customer Loyalty. In 23rd International Conference on Advanced Information Networking and Applications, AINA 2009, Workshops Proceedings, Bradford, United Kingdom, May 26-29, 2009. pages 954-959, IEEE Computer Society, 2009. [doi]

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